The Cigarette Surfboard
Be The Change Film Series presents The Cigarette Surfboard. After a young designer realizes that a surfboard – which he crafted from thousands of littered cigarette butts picked up off California beaches – could captivate the eyes of millions across the globe, he decides to use it as the impetus to do something more. The Cigarette Surfboards become a platform to spark ocean stewardship and the symbol of a campaign to hold Big Tobacco accountable for their toxic, plastic waste. Surfing is the medium, but the message is universal.
Small decisions and actions, like littering a cigarette butt, cumulatively can have a large impact, for better or for worse. This immersive documentary provides viewers an up close experience of the ocean through surfers’ eyes, to amplify a message of urgency and possibility regarding the ocean’s wellbeing. As our ocean faces mounting threats, and surfing continues to grow, we as surfers have a responsibility to protect it.